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Although the countdown showed nearly 14 hours left to go, the Threads app is now available for download from the Apple App Store and Google Play store for Android.
The joy of publishing to a brand new social media timeline is palpable, as users flood into the Instagram-based spinoff.
“The Thread gates have opened,” posted tech journalist Joanna Stern. “Finally, people are liking my posts. They like me. They really like me!”
“Who will be the first Threads main character?” asked fellow tech scribe Taylor Lorenz.
Instagram head Adam Mosseri said “the last few days with you all have been really something special”—presumably referencing the users who could access Threads before it went public—and explained that the launch will take a little time.
“The apps have been published, though they will take some time to propagate, so we’ll start seeing the doors open right about now,” he posted. “We’re hoping this can be an open and friendly platform for conversations—the best thing you can do if you want that too is be kind.”
His post had 2,664 likes and 382 replies at time of writing, about half an hour after it was published.
The Threads onboarding process immediately links to your Instagram account, if you have that app installed, and encourages you to follow the same accounts on Threads. This integration avoids the primary problem of a new social network: building a social graph from scratch.
The interface is considerably less cluttered than Twitter, but includes most of the functions familiar to users of the birdsite: a main timeline of people and companies you follow, with the ability to reply to, like, reshare, and share individual posts, notifications (with the ability to filter replies, mentions, and entries from verified accounts), and search.
This is a developing story and will be updated as more information becomes available.
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