BlockDAG Inks Three-Year Partnership with Borussia Dortmund Worth $10M
Turning to technology, BlockDAG, a distributed ledger technology provider, has made public its collaboration with Borussia Dortmund football club, one of the biggest Bundesliga clubs, which is estimated to be worth $10 million over the next three years. “Pairing with BVB through this partnership signifies the fact that BlockDAG is now in the sport sponsorship sector for the first time. Along with one of the most well-known football clubs in Europe. ‘ This collaboration is the first sponsorship between BlockDAG and a football club.
BlockDAG Gains Visibility at Signal Iduna Park
Together, they have agreed that BlockDAG will be the premium network sponsor of Borussia Dortmund and as such will be entitled to a comprehensive marketing strategy that includes, among other things, the branding of products with the help of the NeonSigneds technology at the Signal Iduna Park stadium. The LED Perimeter Name Board will have the BlockDAG logo and branding displayed, while the company’s name will also appear on the large screens thus making it visible to millions of the audience all over the world.
Fan Engagement Initiatives
The BlockDAG has planned a major of fan engagement activities to bring fans closer to the team, which is not only affected by the stadium side. From promotional and interactive content to authentic fan experiences like competitions, giveaways, and exclusive VIP Matchday-, the campaign brings online and offline fan interactions. The company will on the one hand run a regular fan content challenge for both, blockchain-based and non-blockchain tokens; and then on the other hand, it will create a bonding area between the fans and other supporters of the team permitting them to experience the perks that the technologies yield such as behind-the-scenes stadium tours and meet-and-greet sessions with Borussia Dortmund players.
Commenting on this project, Mr. Cramer, the marketing manager of the stadium, stated: “The deal shows our commitment to the use of new technologies thus crowning the stadium owner as the best football club unbeaten either at home or away the pitch.”
BlockDAG’s Innovative Blockchain Technology
The more innovative blockchain technology named BlockDAG was made to solve the basic restrictions that traditional blockchain systems, in particular, had on scalability and transaction speed. Whereas the conventional chains work in a single sequence, BlockDAG is a Directed Acyclic Graph (DAG) based, which has a Graph structure. This development allows the submission of many blocks at the same time, which in turn brings the nodes on the network to experience higher throughput rates and reduced confirmation times as per the network.
Already BlockDAG has crossed the $34 million threshold during the presale phase, and therefore, its adoption is expected to be fast and lead the crypto industry to a decentralized system next generation.
Growing Trend of Crypto Sponsorships in Sports
It is clear that the partnership between BlockDAG and Borussia Dortmund is only the tip of an iceberg where other cryptocurrency-based organizations are increasingly attracted to sport sponsorships to publicize their brand and thus, attract their customers. Big agreements like $700 million naming rights deal for the Area in Los Angeles and the $175 million partnership with UFC are perfect examples of the large sums of money poured in this field.
These partnerships stood out the fact that startups that work together may fail as in the case of the now-defunct FTX exchange, which was previously committed to major sports sponsorships to the extent of a 19-year $125 million deal with the Miami Heat for the naming rights.
But this didn’t stop the crypto sector so on the contrary, UEFA, a governing body for European football is in talks over crypto sponsors, who would sponsor its flagship Cup, the Champions League from 2024 to 2027.
Conclusion
BlockDAG’s union with Borussia Dortmund denotes a momentous frontier in sports and blockchain technology’s merger. The form of collaboration that will unfold is going to be fascinating to look at BlockDAG’s use of it as a medium to communicate to a market in diverse locations around the world and at the same time solidify its position in the decentralized technology space.
