CoinDesk Mothballs DESK Reward Token Program

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New York Stock Exchange with banner flagging ProShares Bitcoin Strategy ETF on the day it started trading.
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These users began transferring large amounts of DESK to “collector” wallets on-chain. Even though our terms of service prohibited trading DESK, a secondary market nevertheless emerged where people were trading it, thus assigning it a value which we never intended it to have. DESK became a tool that we no longer fully controlled. This is a risk with blockchain and decentralization. Ultimately we made the determination that the product, as built, wasn’t serving us and our community effectively.

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