OSL Unveils Strategic Rebranding Effort as Firms Go Global
Hong Kong-licensed cryptocurrency platform OSL is closer to rebranding in essential preparations to appear on the global radar. In an agreement with Pentagram, one of the most prestigious design consultancies, it is committed to making further enhancements to be noticed in the digital asset space.
OSL Teams Up with Pentagram to Refresh Brand
In a statement, OSL said it partnered with Pentagram, a global design consultancy, to lead what the company describes as a “strategic brand refresh”. Pentagram, whose portfolio of work performed on behalf of leading brands includes Citibank and Mastercard to Reddit, will be tasked with aiding OSL in its effort to develop a differentiated value proposition in a growingly competitive market.
Jack Tan, Chief Marketing Officer of OSL, referred to the partnership as a “creative force” behind the company’s global expansion. Tan opines that with this collaboration, new ideas will be wrought and deeper connections will be formed with the growing audience.
Significant Milestones of OSL in Hong Kong
It is one of the only two digital asset exchanges in Hong Kong fully licenced by the SFC. When it obtained its licence in December 2020, OSL became the first licenced cryptocurrency exchange in the region. It was also the first crypto firm to be included in the MSCI Hong Kong market-cap weighted index, placing it among the leading companies in the region.
SFC’s Warning on Fraudulent Impersonations
Earlier this year, the SFC issued a warning over fraudulent websites impersonating Hong Kong’s crypto exchanges, including OSL. In March, it included the latter in its Suspicious Virtual Asset Trading Platforms Alert List after receiving reports of users experiencing issues with withdrawals.
Introducing New Digital Assets into the Mix
In a play to further expand its suite of offerings, OSL recently listed Solana’s native token, SOL, among the assets supported on the platform for professional investors. This would further expand its digital asset offering in line with ambitions of global growth.
Meanwhile, OSL’s rebranding and expansion suggest an interest in consolidating a firmer position in the fast-evolving crypto space while appealing to the wider market.
