Dipping into Cryptocurrency
Popular video-sharing service Rumble, boasting 67 million monthly active users, has now announced that it is setting aside up to $20 million of its excess treasury cash to Bitcoin. In doing so, the company has signaled a strategic shift in managing its treasury, joining the league of others that have already done so.
The announcement follows CEO Chris Pavlovski’s Nov. 19 poll on X (formerly Twitter), where 93.9% of 43,790 respondents supported the move. The strong endorsement accelerated the decision, underscoring the platform’s commitment to innovation and crypto integration.
Flexible and Market-Responsive Allocation
Rumble stated its Bitcoin purchases would depend on several factors, including market conditions, Bitcoin price, and operational cash flow needs. This ensures flexibility in how and when the funds are deployed.
We believe the world is still in the early stages of Bitcoin adoption,” Pavlovski said. He characterized Bitcoin as a hedge against inflation, noting its immunity against policies of printing money that make traditional currencies less valuable.
The Larger Crypto Vision at Rumble
Pavlovski added that the investment will align with Rumble’s belief in the strategic value of Bitcoin.
Bitcoin is an important inflation hedge and a great addition to our treasury. This move reflects our conviction about its role in strategic planning,” he said.
Rumble confirmed, meanwhile, that the plan can be interrupted, modified, or even ended if necessary-a flexible approach while maintaining a solid declaration of commitment to continuing the exploration within the cryptocurrency space.
Stock Soars After Announcement
The market responded well to the news. Rumble’s stock, RUM, surged 12.63% throughout the trading session and closed at $7.31. In after-hours trading, the stock surged another 5.47% to reach $7.71.
Part of a Growing Trend
Rumble joins a growing list of companies adding Bitcoin to their balance sheets. At the leading edge is MicroStrategy, with more than 331,200 BTC worth around $36 billion. Just the other week, Marathon Digital-which recently changed its name to MARA Holdings-raised $700 million in convertible senior notes to fund further Bitcoin purchases.
As Bitcoin adoption speeds up, Rumble’s investment further underlines its role in bridging traditional and decentralized economies. With the lenient approach of this platform to content moderation, the strategic step only cements it further as a forward-looking alternative to its competitors.
Rumble’s move further emphasizes how large corporations are paying more attention to the long-term potential of Bitcoin, another tell-tale sign of a worldwide strategical shift in treasuries.
