Tether Seeks Majority Ownership of Juventus
Tether, the issuer of the USDT stablecoin, has reportedly submitted a proposal to Exor to acquire a 65.4% stake in Italian football giant Juventus. The offer is structured as an all-cash transaction and would be funded entirely through Tether’s own resources.
If completed, the deal would represent one of the most significant crossovers between the crypto industry and global professional sports.
Details of the Proposed Acquisition
Tether currently owns approximately 10.7% of Juventus shares. The new proposal would dramatically expand its influence over the club, giving the stablecoin issuer majority control.
In addition to the share purchase, Tether has expressed readiness to invest up to €1 billion into Juventus’ long-term development. The capital would reportedly be directed toward infrastructure, sporting performance, and global brand expansion.
Strategic and Cultural Motivation
Tether CEO Paolo Ardoino described Juventus as “a part of my life” and referred to the club as a symbol of Italian excellence. His comments highlight that the move is driven not only by financial considerations but also by personal and cultural attachment.
This emotional connection adds a distinctive dimension to the deal, setting it apart from typical corporate acquisitions in sports.
Crypto Meets Traditional Sports
If finalized, the acquisition would mark one of the largest crypto-backed takeovers of a traditional sports institution. It underscores how major digital asset companies are increasingly seeking exposure beyond finance and technology, moving into global cultural platforms such as football.
The deal also reflects the growing financial strength of stablecoin issuers, which now operate with balance sheets capable of supporting billion-euro investments.
BTCUSA Comment
Tether’s move toward majority ownership of Juventus signals how far the crypto industry has evolved. What began as a utility for digital markets is now translating into real-world influence across global industries.
This potential acquisition also reinforces USDT’s position as a dominant financial entity rather than merely a transactional stablecoin.
BTCUSA Outlook
If the deal proceeds, it could open the door for deeper integration between crypto firms and elite sports organizations. We expect increased experimentation with blockchain-based fan engagement, payments, and sponsorship models.
More broadly, Tether’s Juventus bid highlights a trend where crypto-native companies increasingly compete with traditional conglomerates for iconic global assets.
