UK FCA’s Planned Crypto Incentives Ban Could Force Firms Out of Country, Lobbyists Say

“Crypto remains high-risk and the new rules are aligned with the existing rules for promoting other high-risk investments. We’ve conducted extensive consumer research, behavior testing and considered responses to both our discussion and consultation paper on the matter,” an FCA spokesperson said in an email to CoinDesk. “These rules are designed to be proportionate, evidence-based and strike the right balance between protecting people and enabling sustainable innovation in the sector.”