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OKX, the popular crypto centralized exchange, has announced the latest strategic collaboration with the prominent Web3 gaming forum Immutable. The partnership focuses on unveiling a GameFi-related NFT launchpad along with integrating gaming-centered zkkEVM of Immutable into OKX Wallet and OKX Marketplace. The crypto exchange took to its official account on X to disclose this development.
The New Partnership between OKX and Immutable Introduces a GameFi Launchpad
In addition to this, the company also shared a blog post to provide the details of the partnership. With this initiative, the crypto exchange intends to facilitate the 50M consumers in their access to digital assets and NFTs. The firm added that this will provide benefits to the game studios, gaming ecosystem members as well as players.
The collaboration will reportedly provide the NFT Marketplace of OKX with a devoted GameFi launchpad. This additionally deals with Immutable’s zkEVM chain. It plays the role of a remarkable scaling solution that Polygon powers. The partnership pays considerable attention to the chain’s integration into OKX Wallet and OKX Marketplace.
Apart from that, the partnership also intends to integrate the Web3 wallet of the crypto exchange into Passport. Passport is an identity solution for players and operates under Immutable. Moreover, this also comprises the NFT Marketplace’s inclusion in the Marketplace Network and Orderbook of Immutable. Furthermore, the partnership also has a target of offering support for Immutable zkEVM in its ecosystem.
The Partnership Provides Consumers with an Easy Onboarding Procedure and Gameplay
Immutable’s President and Co-Founder expressed enthusiastic endorsement for the collaboration, emphasizing Immutable’s alignment with the firm’s overarching mission of democratizing ownership in the digital gaming sphere. Robbie Ferguson elaborated on the significance of this partnership, highlighting its pivotal role in affording the platform the opportunity to furnish an array of exclusive gaming experiences.
Furthermore, Jason Lau, serving as the Chief Innovation Officer of OKX, echoed these sentiments, underscoring the transformative potential of this collaboration. Lau emphasized the tangible benefits for users, including streamlined onboarding processes, efficient management of in-game assets, and enhanced gameplay experiences.
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